Combining marketing/branding research expertise and UX best practices for a 360° degree understanding of the customer.

Founded in 1989 by David Kozatch, D.I.G., provides custom research and consulting services to help clients successfully bring new service concepts, products, and technologies to market.

Since 1998, our usability and user experience research services have expanded to become a core capability. Beginning with projects for version 1.0 web sites for clients like Verizon, Google, HBO, and Absolut Vodka, and concept tests for early social media and enterprise software applications, our services have evolved to respond to changing products, interfaces, customers, and markets.

We believe that digging smarter means designing more efficient, effective research by bringing our knowledge of primary research, our domain expertise and our UX and marketing experience to the design and analysis of each new study.

We provide clients with up-front consultation on best practices and recommended marketing communication and user experience design optimization before putting products and concepts in front of users.

The ability to quickly identify key research issues and project needs unique to specific industries:

  • Telecom and consumer electronics
  • Financial services
  • Computer software and hardware
  • Entertainment and media
  • Business services and healthcare

Experience: Over 25 years experience working with Fortune 100 companies and their marketing partners on all aspects of product/service development and related marketing and communications – both online and offline.

Clients often come to us after having been less than satisfied with the services of much larger research firms. When they choose us, they know they are going to have the principal work on every aspect of the project. We'll not only execute the project given, but provide strong direction and insight through every step of the process, from the design through to the final recommendations. And, we’ll bring it in on time and within budget."
David Kozatch, Principal

Integrated Services: Trusted vendor partnerships and seasoned project leadership give us large company clout while allowing us to turn projects around faster and more cost effectively.

Creativity and Commitment: We like to stay hungry. We’re not satisfied unless we come up with the most elegant design and execution for your research project – from screening participants, interview questions and structure, to final deliverables.

Results: Actionable recommendations for improving the marketing strategy, communication and overall customer experience. We deliver concise, well written reports and presentations, including video clippings, SWOT analysis, interface design checklists and specific communication recommendations.

David Kozatch
David Kozatch


David Kozatch is Principle of DIG, where he helps companies gain a deeper understanding of the ways people interact online and with mobile technology. His early user experience research was integral in successful online launches for Google, HBO, Verizon, and Absolut Vodka. More recently, his work for clients like FedEx, Samsung, and ADP have helped these companies build better brands both online and off.

Prior to founding the company, David spent more than a decade in the trenches at major advertising agencies and packaged goods companies in New York. He has conducted thousands of focus groups and in-depth interviews in the areas of business services, software, hardware, web/mobile services and telecommunications.

David has presented his views on user experience and how to create meaning for customers at industry conferences including the Advertising Research Foundation’s (ARF) Week of Workshops, UXPA International Conference and IxDA. With a deep understanding of client domains, business decision makers and end users, he works consistently to translate client objectives into actionable solutions.

David completed graduate business studies at Columbia University and received a Bachelor of Business Administration in Marketing from the University of Massachusetts in Amherst.

Susanna Kirk

Quantitative User Experience Analyst

Susanna Kirk has been consulting on qualitative and quantitative user experience research for DIG since 1999, where she currently oversees analytics and quantitative research. Since joining the agency, Susanna has analyzed information design and architecture needs for some of DIG's largest clients, including FedEx and ADP.

Previously, Susanna served as a project manager for Dynamic Logic – a company specializing in online advertising and analytics measurement – and as Marketing Director at ExecuTrain Indianapolis, where she managed the redesign of online marketing strategy.

Susanna completed a Masters in Information Design and a Graduate Certificate in Business Analytics at Bentley University's McCallum Graduate School of Business. Her graduate internship was with the Collaborative User Experience group at IBM Research, where she researched human interaction with intelligent systems. She received her BA in Psychology from Harvard University.