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Case Study #1



Market leader of business services

Business Objective

Redesign area of corporate site where software developers and SMB business owners/non tech managers can download software tools and applications. Challenge was to design an interface that could be simple enough for non-technical users and satisfy needs of highly sophisticated IT users.

Our Solution

Combination of in-person and remote UX interviews to assess key user needs and test design approaches and specific elements. A second round of interviews was conducted one year later after new services and features had been added.


DIG recommended a “third way” for the proposed site redesign that combined elements of the two original approaches plus additional features not included in the original prototypes. Subsequent redesign resulted in a 200% increase in usage among key target customers. Follow-up research confirmed the success of recommended changes in the first round of testing.


FedEx A D P Microsoft Samsung L G I B MH P