Streamlined, cost-effective research designed to be integrated into agile, iterative development cycles.

Case Study #2

 

CLIENT

Online Music Service

Business Objective

Create a unique subscription-based online music service for the U.S. market that could potentially be rolled out internationally. Convert current users of free service and bring in new paid users.

Our Solution

Online diaries were employed initially to assess the music listening and buying habits of target customers. “Friendship” groups were then conducted to help further define customer language and evaluate paper prototypes. Once concepts were refined, an online survey was conducted to evaluate market potential/interest among important segments, and test various pricing models.

Results

Research helped define the optimal combination of service level and price and uncover key communication elements for marketing and roll out.

 

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