Using custom research to get a deep understanding of your customers and their motivations is what we’re all about.

Custom Marketing Research and Consulting

Whether a full-service engagement or consulting, we bring creativity and commitment to all of our projects.

  • Development of detailed research plans and alternative methodologies including online groups and "take-home" panels
  • Writing of concepts and product positioning statements
  • Expert recommendations based on years of experience in marketing, advertising, online communications and social networking

We'll coordinate all phases of project management:

  • Study design
  • Respondent selection/targeting
  • Fieldwork management and recruiting
  • Expert moderating/interviewing
  • Video/media coordination
  • Analysis
  • Report writing
  • Presentation of findings/ recommendations

David handles all of the qualitative research that we do in Corporate Marketing at ADP, and I cannot recommend him highly enough. His handling of all aspects of a project is superb – from the initial design to moderating the groups/conducting the interviews through to the final report. Furthermore, he delivers projects on or ahead of schedule and does whatever is needed to meet our often very tight deadlines."
Deb Barron, Vice President, Market Intelligence
ADP Corporate Marketing

Custom research for:

Product/concept evaluations
"Real world" assessment of new and existing products and services, service features or add-ons, and product "bundling" options

Communication evaluations
Advertising and marketing effectiveness, product positioning, company and brand image research, sales "interaction" research

Satisfaction and win/loss analysis
Qualitative and/or quantitative assessment of reasons behind purchase choice and ongoing satisfaction

Ideation / structured creativity sessions
We facilitate "blue sky" sessions with either customers or internal teams, to help uncover creative new product and service ideas.

We provide analysis and recommendations of web site structure and design/communication among important stakeholders including developers, product managers, marketing and UX teams to foster a meaningful dialogue about goals and objectives.